Richard Branson’s guide to London: 5 of the best


Richard Branson’s guide to London: 5 of the best

All eyes are on London thanks to the Olympics so we asked Richard Branson for his take on the best things to do in his home city. If you’re lucky enough you might even catch him at one of the below establishments.

What parts of London inspire you?

I love Notting Hill and Westbourne Grove – there is so much life and vitality around Portobello Road and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago but there is so much character.

How do you indulge when you’re in London?

We love to have a big family meal at nice restaurants such as Assaggi in Westbourne Grove. Jamie Oliver’s Fifteen is also excellent.

Do you have a favourite London landmark?

It has to be the London Eye, because it reminds me of the time we played a brilliant joke on its sponsor BA.  They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan ‘BA Can't Get It Up!!’.

Which restaurants do you prefer for a business power lunch?

I am biased but I love Babylon at Kensington Roof Gardens. Great food and great views. Recently had breakfast at the Langham too, beautiful dining room.

What are your top three drinking establishments in London?

The pubs around our old offices such as Ladbroke Arms and The Windsor Castle are great. As is the new St Pancras hotel, it’s a really impressive space.

Branson’s Virgin Atlantic has launched a guide to London app. The free to download application features itineraries from other famous Londoners such as fashion designer Alice Temperley.

The city guide is available for download at